The tradition of Chera Panhara started by King Purushottama Deva continues to this day. It is the most famous ritual associated with the Jagannath Puri Rath Yatra. During the festival, the Gajapati King sweeps all around the deities and chariots. He then cleanses the road with a broom (gold-handled) and sprinkles sandalwood water and powder. His action bridges the gap between the rich and the poor, the low caste and the high caste and sends out the very important message of dignity of labour.
